Vietnam SME Forum 2026: Arobid partners with the Northwest Saigon Business Association to launch TBSG Business Hub

In a market landscape undergoing constant change, many small and medium-sized enterprises (SMEs) enter 2026 facing the same challenge: how to clearly understand the economic outlook, define the right direction, and find suitable partners to strengthen operational resilience. Responding to this need, the Northwest Saigon Business Economic & Trade Forum 2026 is organized under the theme “Vietnam SMEs 2026 – Choosing the Right Direction in a Time of Volatility”, creating a platform for in-depth discussions and business community connectivity.ù hợp để tăng sức bền vận hành. Từ nhu cầu đó, Diễn đàn Kinh tế & Giao thương Doanh nghiệp Tây Bắc Sài Gòn 2026 được tổ chức với chủ đề “SME Việt Nam 2026 – Chọn hướng đi đúng trong thời kỳ biến động”, hướng đến việc tạo không gian trao đổi góc nhìn chuyên sâu và kết nối cộng đồng doanh nghiệp.

The forum’s focal point is a series of keynote sessions led by three prominent speakers, addressing the central question: Where do SMEs stand in the new economic landscape, and what should they prepare for the next phase? Speakers include Assoc. Prof. Dr. Trần Đình Thiên – Former Director of the Vietnam Institute of Economics; Mr. Phan Đình Tuệ – Chairman of Bamboo Airways and Vice CEO of Sacombank; and Mr. Đinh Hồng Kỳ – Chairman of the Ho Chi Minh City Green Business Association and Vice Chairman of HUBA.

Alongside the forum, an exhibition and networking space for showcasing products, services, and partnership opportunities is organized to enable businesses to meet, exchange, and initiate collaborations on-site. The organizers expect more than 500 enterprises from within and beyond Northwest Ho Chi Minh City to participate in these business-matching activities.

Notably, the event also features the Spring Gathering 2026 – an early-year business community networking program designed to foster closer connections before long-term collaborations begin. Within this program, the TBSG Business Hub is officially launched — a B2B-oriented digital trade touchpoint introduced as a new step to support enterprises in accessing more modern trade models and maintaining connectivity beyond the limited timeframe of a physical event.

While traditional trade promotion activities often conclude once an event ends, this new model aims to extend the “flow of trade” through data and technology. The TBSG Business Hub is oriented toward applying AI to support enterprises in matching with partners based on business needs and target markets, expanding market access in a more structured and sustainable manner throughout the new year.

Within this ecosystem, Arobid is introduced as an online trade promotion infrastructure built on a global B2B e-commerce platform. Its focus is to help enterprises standardize corporate profiles, digitize product portfolios, and participate in industry-specific, demand-driven business-matching activities. This approach emphasizes improving information quality and contextual readiness before connection, rather than merely “appearing” on a marketplace.

From an operational perspective, a digital trade ecosystem only delivers value when enterprises participate with the right approach and expectations. While the platform increases the probability of meeting the right partners and shortens search cycles, final transactions remain commercial decisions between parties. Therefore, participating in this event can be seen as a dual opportunity: gaining updated economic insights for better decision-making, and activating a new connectivity channel to expand business networks in 2026.

For SMEs, the program’s value lies not only in direct meetings during the event, but also in the ability to transform those encounters into ongoing connections afterward. The launch of the TBSG Business Hub within Spring Gathering 2026 is thus viewed as a significant enhancement — providing an additional digital trade channel for enterprises to standardize their presence, expand outreach, and maintain partner engagement as new needs arise throughout the year.

In an era where competitive advantage is increasingly defined by the ability to connect with the right partners and convert opportunities into cooperation quickly, early participation in well-structured initiatives — combining economic insight updates with activation of new connectivity channels — establishes a strong foundation for enterprise operations and growth plans in 2026.