Vietnam Food Expo 2025 Connects Global Food Enterprises Through the Arobid TradeXpo Digital Space

In the dynamic landscape of Vietnam’s food industry, the Vietnam International Food Industry Exhibition (Vietnam Food Expo 2025)—a flagship trade promotion event hosted by the Ministry of Industry and Trade and organized by the Vietnam Trade Promotion Agency (VIETRADE)—has officially returned. This year, alongside the physical exhibition at SECC, the event is also held online via the Arobid TradeXpo platform, opening a new era for trade promotion in Vietnam’s F&B sector, where connection, promotion, and commerce transcend time and geographical limitations.

Vietnam Food Expo has long been considered a “golden rendezvous” for food enterprises domestically and internationally. After nearly a decade of organization, the event has not only boosted domestic consumption but also expanded export opportunities for Vietnamese agricultural and food products. Continuing the momentum of previous years, the 2025 edition marks a significant transformation by integrating both the physical exhibition at SECC and the digital exhibition on the TradeXpo.Arobid.com platform—doubling opportunities for enterprises to reach partners and international buyers.

The collaboration between Vietnam Food Expo 2025 and Arobid goes beyond a technological project; it reflects a strategic vision to accelerate digital transformation across the entire industry. TradeXpo—the first 3D virtual exhibition platform designed specifically for trade promotion—creates a global connection space where Vietnamese businesses can showcase products, present their brands, and find partners with just a few simple steps.

In the past, exhibitions lasted only a few days, but via the TradeXpo platform, enterprises can extend their connection opportunities long-term. Virtual booths remain open 24/7, allowing buyers from more than 10 countries to access, explore, and connect with Vietnamese suppliers at any time. Every experience—from 3D booths and intro videos to corporate profiles—is optimized to help businesses trade smarter, more efficiently, and more sustainably.

Participating enterprises not only gain access to thousands of international buyers but also receive full support throughout the promotion process—ranging from 1:1 matching, online pitching, product livestreaming, and partner connections through Arobid’s overseas strategic ecosystem—to enhance lead quality and increase deal conversion rates. Additionally, analytics tools help measure traffic, customer behavior, and conversion rates, enabling businesses to refine their strategies. As a result, enterprises can reach local and global customers anytime, anywhere—cutting 50–80% of costs while maintaining high efficiency and broad market reach.

Mr. Trần Văn Chín, Chairman of Arobid.com, emphasized that this is not just a virtual exhibition platform but a comprehensive solution that helps Vietnamese businesses transform their market-access approach. “With multilayered technology integration, the platform significantly reduces marketing and communication costs while expanding international partner networks in a smarter and more sustainable way compared to traditional trade promotion models,” he said.

VIETRADE is working closely with Arobid to modernize trade promotion for the food sector by integrating AI solutions, big data, and green transformation into a sustainable trade-connection ecosystem. This is part of a long-term strategy to support Vietnamese businesses—especially SMEs in agriculture and food—participate more deeply in the global supply chain.

The digital transformation of Vietnam Food Expo 2025 demonstrates a strong commitment to applying technology in trade promotion in a practical and effective way. The Arobid TradeXpo platform serves as a bridge to help Vietnamese food brands go farther, bringing Vietnamese flavors to the world in the most modern, transparent, and sustainable way—because every Vietnamese business, big or small, deserves access to global opportunities.