Trade Promotion in the Digital Era: When Data Becomes the Foundation of Business Connectivity
According to McKinsey’s B2B Pulse Survey, researching and evaluating suppliers in digital environments has become a critical part of the B2B decision-making journey. This suggests that transparent data and information are playing an increasingly important supporting role in trade activities. In this context, an important question emerges: how can trade promotion activities better leverage the data generated from business networking and trade programs?

Measuring Trade Promotion Effectiveness in the Digital Era: Which Metrics Truly Matter?
Global commerce is rapidly shifting to the digital environment. According to Statista, global retail e-commerce revenue is projected to exceed USD 7.4 trillion by 2025. However, the scale of online B2B transactions is significantly larger. Estimates from Statista and Grand View Research indicate that the global B2B eCommerce market has surpassed USD 20 trillion and has maintained double-digit growth rates in recent years.
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