TradeXpo 2025 Seminar: The Journey of Digital Trade Connectivity and Multi-layer Anti-counterfeiting Solutions with the OU Business Community

On November 15, 2025, Arobid Technology Joint Stock Company collaborated with Ho Chi Minh City Open University (OU) and the Alumni Entrepreneurs Club to organize the seminar “TradeXpo 2025 & Multi-layer Anti-counterfeiting Solutions.” The event aimed to update trends in digital trade, anti-counterfeiting technology, and digital transformation solutions for businesses, guests, and students.

The seminar provided a comprehensive overview of the 3D digital exhibition technology TradeXpo, integrated with the B2B e-commerce platform and the multi-layer anti-counterfeiting solution – digital traceability. These are considered key factors helping businesses enhance competitiveness and expand exports in the digital transformation era. The event attracted representatives from businesses, alumni, lecturers, and OU students.

TradeXpo – A New-generation Digital Trade Platform

In the opening session, Mr. Nguyen Hai Trieu – Co-founder and COO of Arobid – introduced the core features of TradeXpo, a platform that combines digital exhibitions with B2B e-commerce. VR360 booths, AI-driven partner recommendations, and 1:1 or 1:n matching mechanisms enable businesses to maintain 24/7 connections, optimize costs, and shorten market access time.

Arobid representatives emphasized that digitizing trade processes not only enhances the effectiveness of trade promotion but also reduces environmental impact while creating opportunities for Vietnamese businesses to expand into global markets.

Through real-world implementation models, Arobid affirmed that TradeXpo will become a key tool supporting businesses in boosting exports, enhancing professionalism, and strengthening global connectivity.

Multi-layer Anti-counterfeiting Technology – A New Direction for the Creative Economy

At the seminar, Mr. Nguyen Van Man – UEF alumnus, Director of the Center for Science and Technology Application, Institute of Creative Economy & Digital Copyright, and CEO of Minh Man Company – shared insights into the multi-layer, non-label anti-counterfeiting solution. This technology helps protect brands, enhance competitiveness, and ensure transparency in the fast-growing digital economy.

During the panel discussion, speakers and students explored the potential of applying TradeXpo in startups and integrating multi-layer anti-counterfeiting technologies into business operations. Many questions centered around real-life scenarios, highlighting OU students’ keen interest in new operation models and innovation trends. This activity fostered stronger connections between businesses and the university, offering students opportunities to access modern technologies.

Strategic Partnership Signing with the OU Business Community

A key highlight of the event was the signing ceremony between Arobid and the Ho Chi Minh City Open University Alumni Entrepreneurs Club (AlumniBiz.OU). The agreement aims to establish a modern digital trade ecosystem, strongly applying technology to support alumni businesses in expanding markets and enhancing competitiveness.

Also at the event, the digital booth “AlumniBiz.OU Hub” was officially launched, serving as a display and connection space for the alumni business community. The booth applies 3D exhibition technology, enabling businesses to showcase products and services more vividly and reach partners effectively in the digital environment. Through the Arobid trade ecosystem, businesses gain more opportunities for brand visibility, online trade promotion, and leveraging digital marketing tools.

Mr. Tran Van Phat – Chairman of the OU Alumni Entrepreneurs Club – shared that the club will continue to accompany alumni businesses and support knowledge-sharing programs for students: “New programs from alumni businesses, if involving knowledge sharing for students, please inform the club so we can coordinate for the benefit of the community.”

Toward a Sustainable Digital Trade Ecosystem

The seminar concluded with valuable insights from speakers, entrepreneurs, and university representatives. The event not only introduced new digitalization solutions but also marked the beginning of a journey to build a sustainable digital trade ecosystem for the OU business community and Vietnamese enterprises.

In the near future, Arobid will continue working with the university and businesses in digital transformation, trade promotion, and supporting Vietnamese brands in reaching international markets.