GRECO 2025: A Breakthrough in Green Technology and Digital Transformation at the Heart of Ho Chi Minh City

Within the framework of the Autumn Economic Forum 2025, the 3rd Ho Chi Minh City Green Growth Product and Service Showcase (GRECO 2025) officially opened with a renewed design and expanded scale. From November 25 to 30, 2025, Nguyen Hue Walking Street and Le Loi Boulevard became a central hub for the technology community, businesses, and the public, bringing together groundbreaking solutions under the theme “Artificial Intelligence and Inventions, Innovations of Industry 4.0.”

Set amidst the vibrant atmosphere of the city center, the scientifically designed multi-layered exhibition space offered a seamless experiential journey, guiding visitors from core technologies to green growth models applied in urban life.

A Vision for a Green City — Where Technology Becomes the Driving Force for Development

Speaking at the opening ceremony, Vice Chairman of the Ho Chi Minh City People’s Committee Nguyen Van Dung affirmed the city’s strategic direction for the new phase: “Ho Chi Minh City is committed to building a green, smart, and sustainable urban model that places people at the center, with science, technology, and innovation as key drivers. The city aims to promote green lifestyle and sustainable consumption, contributing to the national goals on green growth and carbon neutrality.”

This message forms the foundation of GRECO 2025, where strategic orientations are transformed into concrete products and models. According to the Investment and Trade Promotion Center (ITPC), this year’s event is not only a technology showcase but also a bridge between policymakers, researchers, businesses, and the community in achieving green growth through innovation.

Compared to previous years, GRECO 2025 marks a significant shift as it expands its focus from circular and green economy to an ecosystem of AI-driven solutions. This transition turns the entire exhibition into a comprehensive landscape that integrates core technology, innovation, and sustainable development.

Multi-Layered Exhibition Space: New Structure, New Experiences

The exhibition space at GRECO 2025 was organized with a clear structure, making it easy for visitors to explore each content area. The first zone highlighted achievements in digital technology and innovation, especially solutions related to artificial intelligence, semiconductors, microchips, and various high-tech applications supporting green transitions in enterprises and cities.

Following this was the sector-specific solution area. Here, models related to energy, transportation, smart cities, finance, tourism, and green consumption were systematically showcased, enabling visitors to better understand how technology is being applied across different aspects of daily life.

The final zone emphasized sustainable development, featuring ESG-oriented enterprises and innovative startups. This space highlighted the city’s efforts to build a circular economy ecosystem and reaffirmed its long-term commitment to promoting sustainable development models.

This “thematic flow” layout made GRECO 2025 a continuous, cohesive experience—every step led visitors to the next interconnected narrative. A distinctive feature of GRECO 2025 was the use of central streets as an “open technology stage.” Booths were designed to encourage direct interaction, enabling the public to experience new technologies in a natural and engaging way. The outdoor format not only increased visitor flow but also spread awareness of sustainable consumption, reinforcing Ho Chi Minh City’s vision for a green lifestyle.

Digital Ecosystem Highlights within the Technology Space

At the Digital Technology Zone, Arobid drew significant attention with TradeXpo—a digital exhibition system integrated with AI-powered B2B e-commerce. The Arobid booth impressed visitors with its 3D exhibition models and VR360 experiences, enabling businesses to observe products and booths in an intuitive virtual space. TradeXpo also integrates various trade facilitation tools such as AI Matching for recommending suitable partners, Go Live and Business Pitching features that create spaces for in-depth discussions between suppliers and buyers. These capabilities provide businesses with a clear and convenient approach when participating in online exhibitions.

With its 24/7 model, businesses can access international markets without time or geographical constraints. According to Arobid representatives, maintaining an online booth helps enterprises reduce 50–80% of marketing costs while increasing their digital presence across platforms.

Arobid’s presence within this multi-layered exhibition space demonstrates the growing role of Vietnamese tech enterprises in enabling green trade, especially as digital transformation becomes essential for deeper integration into global supply chains.

GRECO 2025 continued the success of previous editions while deepening its technological focus and enhancing international connections. The value the event delivered—from showcasing technology to strengthening intellectual property and supporting market access—contributed to reinforcing Ho Chi Minh City’s position as a regional innovation hub. Within this context, the participation of technology enterprises, including Arobid, enriched the exhibition ecosystem and highlighted how green digital transformation is becoming a critical driver for sustainable development.