Arobid TradeXpo at GRECO 2025: When Digital Exhibitions Become the Focal Point of Ho Chi Minh City’s Green Tech Ecosystem

GRECO 2025 not only marks a new season of green growth and digital transformation at the heart of Ho Chi Minh City, but also opens a multi-layered space where technology, community, and businesses converge to shape the future of smart urban living. Amid this dynamic atmosphere, Arobid TradeXpo emerges as one of the key highlights of the digital technology zone — where a 3D online exhibition model and B2B e-commerce platform integrated with artificial intelligence are showcased on a large scale for the first time right on Nguyen Hue Walking Street.

When the digital technology zone becomes the “launchpad” for future exhibition models

Within the multilayered structure of GRECO 2025, the digital technology zone provides the clearest picture of Ho Chi Minh City’s innovation journey. Here, core technologies such as AI, semiconductors, robotics, sensors, and IoT are presented alongside green applications designed for urban environments.

Among hundreds of booths and technology solutions, Arobid TradeXpo stands out thanks to its ability to bring the world of digital exhibitions closer to visitors in the most intuitive way. If GRECO reflects the city’s direction toward green growth and digital transformation, TradeXpo is a vivid example of how technology is reshaping the way Vietnamese businesses participate in trade and global connectivity.

Visitors stop at Arobid’s booth not only because of its sophisticated design, but also because they can literally “step into” a virtual exhibition space and move through a digital environment as if attending a real event. This experience demonstrates that exhibitions are no longer confined to a few days but can be expanded into an online space operating 24/7, accessible to businesses and visitors at any time.

A B2B e-commerce platform that helps businesses access global markets with optimal cost

The most notable feature of TradeXpo at GRECO 2025 lies in the technology behind it. The platform is built as a “digital trade ecosystem” tailored for B2B enterprises. AI Matching recommends suitable partners based on data; Go Live and Business Pitching create real-time interaction channels between suppliers and buyers; and real-time reporting systems help businesses understand the behavior of digital visitors. With the 24/7 online model, businesses are no longer dependent on geographical location or event operating hours; they can reach global customers at any moment.

These features position TradeXpo not just as a technology solution but as a form of “digital trade infrastructure” — a crucial element for businesses entering green export markets and global supply chains.

Arobid in Ho Chi Minh City’s green digital transformation landscape

Beyond showcasing technology, Arobid brings a youthful and friendly atmosphere to the exhibition space. The AR experience featuring the Arobo character allows visitors to take interactive photos, view real-time effects, and receive printed photos as souvenirs.

These activities turn Arobid’s booth into a memorable stop — technologically distinctive yet welcoming enough to attract residents, students, and international visitors. The combination of brand experience and interactive technology highlights a refreshing perspective on digital exhibitions — more visual, more engaging, and more accessible than ever.

GRECO 2025 is regarded as an important event shaping the city’s mindset on sustainable development and innovation. Every booth contributes a piece to that picture, but Arobid’s TradeXpo plays a particularly pivotal role: a foundational solution.

If robotics, AI, and green energy models represent the technological future of the city, then TradeXpo is the tool that enables Vietnamese businesses to truly harness that future. As digital transformation becomes essential for international trade, the platform opens opportunities for businesses to reduce costs, enhance visibility, and adopt a new approach to global market expansion.

TradeXpo – A breakthrough for Vietnam’s digital exhibition landscape

GRECO 2025 is not only a vibrant week of green technology in the city center; it is also a moment when innovative solutions are “validated” by the community and businesses themselves. As Ho Chi Minh City aims to become a regional hub for innovation and green commerce, solutions like TradeXpo will play an indispensable role — acting as a bridge between Vietnamese businesses and the world, between technology and real-world practice, and between traditional exhibitions and a fully digitized future.

Arobid at GRECO 2025 is more than just a booth; it is a signal that Vietnam is fully capable of creating pioneering technology platforms that help define new standards for trade in the digital era.