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HotArtificial Intelligence Shapes E-commerce Market Trends
Artificial Intelligence (AI) is increasingly influencing and reshaping trends in the e-commerce market.
May 7, 2025
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TBSG Business Hub: A Data- and AI-Driven Model for Digital Trade PromotionOn June 16 in Ho Chi Minh City, the Northwest Saigon Business Association officially announced the launch of TBSG Business Hub—a digital trade promotion infrastructure designed for the regional business community. Built on the technology platform of Arobid.com, the hub aims to support member enterprises in showcasing capabilities, promoting products, connecting with partners, expanding markets, and participating in trade promotion activities through digital channels.
New Data as the Foundation of the AI RaceWhat impressed Mr Tran Van Chin, Chairman of Arobid.com, the most after meetings with partners in Singapore recently was not the new AI applications or the pace of technological development, but the quality of data, digital infrastructure, and the ability to connect ecosystems, which will determine the competitiveness of businesses and nations in the digital era.
365-Day Trade Connectivity: A New Model for Sustainable Trade PromotionFor many years, trade fairs and exhibitions have been considered primary channels for trade promotion, enabling businesses to access customers and expand into new markets. However, as global sourcing behavior increasingly shifts toward digital environments, the way businesses connect with buyers is also evolving.
Digital Transformation in Trade Promotion: From Policy Objectives to Data-Driven Trade GovernanceIn recent years, Vietnam has continuously advanced major strategic directions in digital transformation, digital economy development, and enhancing national competitiveness in the global trade landscape.
When Data and AI Are Transforming How Buyers Search for SuppliersFor many years, supplier sourcing for international businesses primarily relied on trade fairs, industry directories, and professional networks. This model was effective when information was scarce and face-to-face interaction was the only reliable way to evaluate partners. However, that context is rapidly changing—and the nature of procurement challenges has fundamentally shifted.
From Traditional Trade Exhibitions to Digital Trade Infrastructure: A Turning Point for Vietnamese Enterprises to Participate in Global Supply ChainsAccording to Gartner, by 2025, up to 80% of B2B sales interactions between suppliers and buyers will take place through digital channels. This indicates that international trade is no longer primarily conducted within a few days of exhibitions, but is transitioning toward a continuous connection model driven by data and real-time market demand.
AI-Driven Digital Trade Infrastructure: A New Growth Engine for the EconomyIn a context where AI and data are increasingly becoming the foundational operating layer of global trade and supply chains, building a digital trade and investment promotion infrastructure is emerging as a critical prerequisite. Such an infrastructure enables Vietnamese enterprises to connect with real international market demand through data and technology, integrate more deeply into global value chains, and support macroeconomic governance at the national level.
Vietnamese SMEs Need a Digital Trade Infrastructure to Scale GloballyGlobal trade is entering a profound restructuring cycle, where data, connectivity, and digital infrastructure are becoming the new competitive advantages. International businesses are no longer looking solely for low-cost manufacturing destinations; they are prioritizing countries with agility, resilient supply chains, and a high level of digitalization in trade operations.
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Arobid 2.0: Shaping an AI- and Data-Driven Digital Trade Promotion InfrastructureAmid increasing geopolitical uncertainties in global trade, the shift of trade promotion activities into digital environments is no longer optional—it is becoming a necessary infrastructure.
In an interview with VietTimes, Trần Văn Chín, Chairman of Arobid Technology JSC, outlined a strategic roadmap to position Arobid as a digital infrastructure for trade and investment promotion—where data and AI serve as the foundation for meaningful business connections.
How Is AI Transforming B2B E-commerce?A single B2B platform may need to process millions of company profiles, tens of millions of products, and purchasing demands from multiple countries.
In this context, artificial intelligence (AI) is becoming a critical tool for organizing data and enabling more efficient business matching.
Trade Promotion in the Digital Era: When Data Becomes the Foundation of Business ConnectivityAccording to McKinsey’s B2B Pulse Survey, researching and evaluating suppliers in digital environments has become a critical part of the B2B decision-making journey. This suggests that transparent data and information are playing an increasingly important supporting role in trade activities.
In this context, an important question emerges: how can trade promotion activities better leverage the data generated from business networking and trade programs?
Online Exhibitions on TradeXpo: Transforming Trade Promotion from “Events” into a Continuously Operated and Measurable InfrastructureAs digital transformation has become a national development strategy, the trade promotion model based on “a few peak days” is gradually revealing its limitations. Today’s market demands a continuous, transparent, and measurable approach. Online exhibitions are therefore no longer a temporary solution but are emerging as an infrastructural component of the digital economy.