Arobid 2.0: Shaping an AI- and Data-Driven Digital Trade Promotion Infrastructure

Amid increasing geopolitical uncertainties in global trade, the shift of trade promotion activities into digital environments is no longer optional—it is becoming a necessary infrastructure. In an interview with VietTimes, Trần Văn Chín, Chairman of Arobid Technology JSC, outlined a strategic roadmap to position Arobid as a digital infrastructure for trade and investment promotion—where data and AI serve as the foundation for meaningful business connections.

From “Digital Booths” to a Comprehensive Digital Infrastructure

Unlike traditional B2B platforms that primarily focus on digitizing online storefronts, Arobid is designed as a digital trade promotion infrastructure. It enables associations, trade promotion organizations, and enterprises to operate large-scale exhibitions and business matchmaking activities in a continuous and integrated manner.

According to Mr. Chín, the key differentiation lies in continuity and measurability. While traditional trade fairs are limited by time and physical space, Arobid allows businesses to maintain a presence 365 days a year at optimized costs. More importantly, every interaction is captured and measured through data, enabling businesses to evaluate actual performance and refine their market strategies.

AI-Driven: Solving the “Right Buyer” Challenge

One of the biggest challenges in B2B e-commerce is the situation where businesses “showcase products but fail to reach buyers.” Arobid 2.0 addresses this issue by positioning AI not merely as a support tool, but as the operational core of the platform.

The platform is built on three key AI technologies:

• AI Onboarding: Standardizes business data from the moment companies join the platform
• AI Deep Search Engine: Enables buyers to find the right suppliers based on specific needs
• AI Buyer Find & Match: Actively analyzes market data to recommend relevant buyers to each business

Together, these three layers transform fragmented data into precise and actionable business connections.

“We do not guarantee contracts, as that depends on each company’s capabilities. What we do guarantee is a digital infrastructure that helps businesses connect with the most relevant partners,” the Chairman emphasized.

A Distinct Path Among Global B2B Giants

In a market dominated by platforms such as Alibaba and Amazon, Arobid has chosen a differentiated strategy: AI-driven Digital Trade Infrastructure. This strategy is built on three core principles: AI-first, Customer-first, System-first.

Rather than positioning itself as a conventional marketplace, Arobid defines its role as Infrastructure as a Service (IaaS) for trade promotion. Within this model, trade promotion organizations and industry associations can own and operate their exhibition spaces, organize matchmaking activities, and leverage data to develop their business communities. This approach empowers Vietnamese enterprises to take ownership of technology and expand into global markets in a more sustainable way.

A Driving Force for Vietnam’s Digital Economy

The development of domestic B2B platforms like Arobid not only reduces reliance on traditional trade promotion channels and foreign platforms, but also contributes to achieving national objectives under Decision 1968/QĐ-TTg issued by the Prime Minister.

As market data is accumulated and analyzed within “Make in Vietnam” platforms, it becomes a valuable resource for businesses to better understand industry trends and enhance competitiveness. In the long term, Arobid aims to become a critical digital infrastructure, accelerating Vietnam’s comprehensive digital transformation and strengthening its position in the global trade landscape.

>>> Read the full interview: https://viettimes.vn/chu-tich-arobid-tran-van-chin-du-lieu-va-ai-ket-noi-doi-tac-mo-loi-thuong-mai-so-post195610.html