Become the leading coffee processing technology group in Vietnam and the world in the next 20 years. Develop sustainably based on 5 core competitive advantages.

Closed production and business process:

• Distribution and retail system directly to consumers.

• Strong, friendly, and community-oriented brand chain.

• Specific management system and corporate culture.

• Pioneering technology innovation to bring the highest added value to shareholders, employees, and society.

Provide products under the brands An Thai Vietnam, An Thai Café, Hiup Coffee,…  with international standard quality, reasonable prices, diversity, satisfying consumer needs, contributing to changing the face of Vietnam's coffee industry and community development. Each product – service of An Thai Group also contains cultural values, the pride of being a product that contributes to glorifying the coffee land of Buon Ma Thuot.

“Become a new symbol of clean coffee developing according to the inevitable trend of society” with the following factors

• Integrity

• Respect

• Fairness

• Ethics

• Compliance