Hanoi Tourism Promotion and Publicity Services

Hanoi Tourism Promotion & Publicity Services, implemented by the Hanoi Department of Tourism, aims to support tourism businesses in enhancing competitiveness, expanding markets, and strengthening their brands. Through this service, businesses, organizations, and individuals operating in the tourism, hospitality, entertainment, culinary, and transportation sectors will receive comprehensive support in brand promotion, reaching potential customers, and connecting with domestic and international partners.

The service ecosystem includes:

• Organizing standard booths at domestic and international tourism fairs, festivals, and exhibitions.

• Brand promotion across a multi-channel media system, helping businesses reach millions of potential tourists and partners.

• Strategic B2B networking with travel companies, hotels, airlines, tourism associations, media, and investors.

• Providing market information & tourism trends to help businesses build effective development strategies.

• Supporting legal procedures, communication, and booth management to maximize promotional effectiveness.

In the key programs under the promotion service, the Hanoi Department of Tourism focuses on the “Ba Dinh Red Hue” Event – a prominent activity organized to promote the capital as a “Safe – Friendly – Attractive – Quality” destination. This is one of the largest events in Hanoi's tourism industry, expected to attract tens of thousands of visitors and hundreds of businesses and organizations.

BA DINH RED HUE – A HIGHLIGHT OF PROMOTION ACTIVITIES

Ba Dinh Red Hue is an international tourism and cultural event taking place in the central Ba Dinh area of Hanoi. Inspired by the historical, cultural, and national unity values, this event offers a vibrant experiential space with various activities promoting and showcasing tourism products, connecting partners, and promoting trade.

Businesses participating in Ba Dinh Red Hue will receive:

• High-end standard booth: Modern design, professional display, suitable for the specific products of each unit.

• Multi-channel media support: Booth information, brand, and products are promoted on websites, newspapers, television, social media, and official communication channels of the Hanoi Department of Tourism.

• In-depth B2B networking: Opportunities to directly connect with strategic partners in the industry, including travel companies, investors, hotels and accommodation service providers, and many international businesses.

• Reaching potential customers: Attracting domestic and international tourists, increasing brand awareness through experiential activities, displays, and service introductions.

• Participating in thematic workshops: Updating the latest tourism development trends, destination promotion strategies, sharing from experts and international organizations.

• Strengthening international cooperation: Expanding trade promotion opportunities and connections with key markets such as Southeast Asia, South Korea, Japan, and Europe.

With Ba Dinh Red Hue, the Hanoi Department of Tourism not only provides opportunities to showcase businesses' products and services but also creates a comprehensive networking platform to expand markets, build sustainable partnerships, and enhance brand status on the Vietnam and world tourism map.

Hanoi Tourism Promotion & Publicity Services, with Ba Dinh Red Hue as a highlight, acts as a bridge between businesses – partners – customers, affirming the Hanoi Department of Tourism's commitment to accompanying, supporting, and promoting the development of the capital's tourism industry, contributing to building Hanoi into a “Global Destination”.